Punjab’s $50B Meat & Dairy Boom: Fueling Pakistan’s Growth

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Arham Tanveer
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Pakistan faces economic challenges. The country must use its natural and human strengths to grow. One strong area is Punjab’s meat and dairy sector. This region plays a key role in agriculture and can drive economic progress.

Livestock makes up about two-thirds of agriculture. With agriculture contributing 15% of GDP, livestock accounts for roughly 11% of the nation’s income. Punjab is a leader in this field, as shown in the table below:

CategoryPunjab’s Production/Contribution
Milk62%
Beef43%
Mutton32%
Poultry75%

These figures highlight Punjab’s strong base and its potential to supply both local and global markets.

Global examples also show what can be achieved. New Zealand, with only 5 million people, boasts dairy exports worth over $23 billion. Pakistan ranks fourth in the world for milk production at over 65 million tonnes per year. Yet, its share in the global dairy market remains low. The global market is vast, as seen here:

Market SectorValue/Projection
Value/Projection$1032.7 billion by 2024
Global Halal Meat MarketExceeds $2.8 trillion now; $7.5 trillion by 2032

These numbers suggest that Pakistan can capture a significant market share if it acts soon.

Lessons from Australia and Brazil offer useful insights. Although Australia produces only slightly more beef than Pakistan, it ranks as the second-biggest meat exporter globally. Australia achieves this through strong animal breeding, maintaining animal health, and using technology to control disease. With proper measures, Pakistan can aim for a 5% share of the global meat market, especially with the growing demand for halal meat.

During a recent term as Minister of Livestock and Dairy Development in Punjab, several strategies were implemented to boost the sector. The following table summarizes these key measures:

InitiativeImpact/Result
Animal tracking and farm registrationIncreased export value from $350M to $550M in one year
Dedicated disease control zoneMade products eligible for global export
High protein fodder production (37,000 acres)Improved livestock nutrition
Allocation of low-interest loans (Rs32 billion)Enabled farmers to upgrade equipment and improve production
Special zones for meat and mutton productionFocused development in key livestock areas

Punjab holds vast potential. The region has fertile land, ample water, a large livestock base, and skilled, low-cost labor. These strengths can build a world-class meat and dairy industry that supports Pakistan’s economic growth.

Readers are invited to share their thoughts and comments. Your feedback can help shape the future of this key sector.

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